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What’s in it for me?

The quick takeaways and samples below can guide you toward more compelling copy for a brochure, catalog, blog, website, ad, etc. Read on for additional explanation. Key Takeaway 1 When writing or reviewing copy, keep the needs/wants of the target audience in mind. Her/his perspective is often, “What’s in it for me?” and if

What’s in it for me?2019-12-06T13:11:41+00:00

Key Elements of Effective Blog Headlines

When thinking about the key elements of effective blog headlines, craft them with the understanding that readers often scan/filter them with, “What’s in it for me?” It’s a good thing my company blog page still has the working subtitle “Musings to inspire thought and creativity.” This is certainly a “musing” following the completion of a

Key Elements of Effective Blog Headlines2019-06-04T17:28:04+00:00

Freelance Copywriting and Content Development Company Opens!

Freelance Copywriting and Content Development Company Open for Business!   Thanks to the helpful insights and advice of friends, customers and colleagues, (Manish, Rebecca, Flavio, Kevin, Michelle, Dave and Jack-- just to name a few), I am pleased to announce that Content Squared is ready to make its debut! The new company provides

Freelance Copywriting and Content Development Company Opens!2019-05-19T15:31:49+00:00

About My Work

Collaboration is a big piece of these successful cases. Let’s work together to showcase the value you bring to your organization.

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