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What’s in it for me?

The quick takeaways and samples below can guide you toward more compelling copy for a brochure, catalog, blog, website, ad, etc. Read on for additional explanation. Key Takeaway 1 When writing or reviewing copy, keep the needs/wants of the target audience in mind. Her/his perspective is often, “What’s in it for me?” and if

What’s in it for me?2019-12-06T13:11:41+00:00

Key Elements of Effective Blog Headlines

When thinking about the key elements of effective blog headlines, craft them with the understanding that readers often scan/filter them with, “What’s in it for me?” It’s a good thing my company blog page still has the working subtitle “Musings to inspire thought and creativity.” This is certainly a “musing” following the completion of a

Key Elements of Effective Blog Headlines2019-06-04T17:28:04+00:00

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