The quick takeaways and samples below can guide you toward more compelling copy for a brochure, catalog, blog, website, ad, etc. Read on for additional explanation. Key Takeaway 1 When writing or reviewing copy, keep the needs/wants of the target audience in mind. Her/his perspective is often, “What’s in it for me?” and if
When thinking about the key elements of effective blog headlines, craft them with the understanding that readers often scan/filter them with, “What’s in it for me?” It’s a good thing my company blog page still has the working subtitle “Musings to inspire thought and creativity.” This is certainly a “musing” following the completion of a
Freelance Copywriting and Content Development Company Open for Business! Thanks to the helpful insights and advice of friends, customers and colleagues, (Manish, Rebecca, Flavio, Kevin, Michelle, Dave and Jack-- just to name a few), I am pleased to announce that Content Squared is ready to make its debut! The new company provides
