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Blog Posts2019-05-19T14:19:49+00:00

What’s in it for me?

The quick takeaways and samples below can guide you toward more compelling copy for a brochure, catalog, blog, website, ad, etc. Read on for additional explanation. Key Takeaway 1 When writing or reviewing copy, keep the needs/wants of the target audience in mind. Her/his perspective is often, “What’s in

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