Content Squared
Strategic Communications for Industrial and PE-Backed Companies
Where structured thinking meets human insight.
We help industrial and PE-backed companies translate complex products, projects, and transitions into clear, persuasive communications.
Analytical Discipline
Logic, structure, and strategic clarity.
Strategy Leads. Tools Support. Meaning Endures.
Creative Judgment
Insight, storytelling, and resonance.
At Content Squared, we believe technology is a powerful enabler, but not a creative compass.
Used wisely, modern tools can accelerate content creation, from articles and summaries to social posts and sales materials. They provide efficiency, structure, and scale.
But, content alone does not build a brand.
It takes strategic insight, consistent voice, persuasive framing, and deep audience understanding to connect messaging to both market realities and business goals.That is where we come in.
We shape raw ideas into refined, brand-aligned communications that reflect your positioning and values. In some cases, that means leveraging modern tools to develop early concepts and drafts. In others, it means crafting editorial-grade content from the ground up.
Either way, strategy leads.
Clarity guides every message.
And execution reinforces trust.
Strategy
Structure
Clarity
Precision
Consistency
Alignment
Insight
Story
Voice
Emotion
Connection
Trust
Industrial B2B Marketing Strategy, Storytelling and Execution
Strategy
• Creative Briefs
• Communication Plans
• Positioning Statements
• Value Propositions
• Brand Strategy
• Merger & Acquisition Communications
Story
Execution
• Product & Technical Writing
• Brand Storytelling
• Sales Enablement Content
• Executive Speeches
• Press Releases
• Video Scripts
• Training Materials
• Websites & Long-Form Content
• White Papers
• Brochures & Catalogs
• Case Studies
• Interactive PDFs
• Spec Sheets
• Operating & Installation Documentation
• Point-of-Purchase Materials
Content Squared is Your One-Call Solution
How We Work
At Content Squared, we bring the art of brand alignment to the science of content creation. Our name reflects our mission: to ensure every piece of content squares precisely with your brand’s voice, value proposition, and strategic goals.
Visually, this balance is captured in the spinning brain featured above, with both left and right hemispheres in motion. The left side represents logic, structure, and efficiency, the systems that bring clarity and speed to complex communications. The right side reflects creativity, intuition, storytelling, and emotional resonance, the elements that transform content into meaningful brand experiences.
That is where we come in.
Rooted in journalism, marketing strategy, and editorial craft, we act as creative directors, guiding not just what is said, but how it lands, aligns, and endures. When speed and scale are priorities, we can leverage modern tools to accelerate early drafts and ideas. When precision and nuance matter most, we craft content from the ground up.
Either way, every message is shaped with human judgment, strategic intent, and brand authenticity.
The result is communications that are clear, credible, and genuinely brand-true, without the hand-holding.
From Strategy to Finished Piece — Without the Hand-Holding
OUR
WORK
I'm a paragraph. Click here to add your own text and edit me.
It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font.
Trusted by global industrial leaders, private equity-backed companies, and growth-focused brands
From multinational manufacturers to specialized companies supporting complex supply chains, Content Squared brings enterprise-level strategy and execution to organizations at every stage of growth.
.jpg)
%20copy.jpg)
.jpg){kind=logo}
.png)
Selected Work
Legacy Diamond Website
Continental Diamond
Luxury Goods and Services
InsulGard Product Launch
Eaton Electrical Sector
Commercial Electric Products
We can't wait to hear from you and will respond within 24 hours.
14046 Flintwood Way
St. Paul, Minnesota 55124
First Name*
Last Name*
Email*
Subject*
Enter Your Message