About Me
B2B Marketing Expert
TRUSTED BY GLOBAL BRANDS
Dan Sholl is the founder and owner of Content Squared. He brings 25 years of B2B industry experience to his role, including product, marketing and communications management. He holds a BA in English from Lawrence University and an MS from Northwestern University’s School of Integrated Marketing Communications. He also holds the International Association of Business Communicators (IABC) accreditation.
Dan specializes in new product and brand introductions, Oracle and SAP deployment communications, organizational communications and channel promotion. He has worked at Kohler Company, Marvin Windows & Doors, Eaton Hydraulics, Eaton Cutler-Hammer and Cummins Power Generation. Key clients include Horton Worldwide, Gilbarco Veeder-Root, Alliance Laundry Systems (Speed Queen & Huebsch) and Nilfisk-Advance.
Highlights in his career include the launch of Kohler’s Coralais Faucet line, designed to unseat Delta Corporation’s hold on the single-control faucet category; Marvin Windows & Doors entry into the replacement window market with its Integrity product line; the launch of Cutler-Hammer’s InsulGard product line designed to forewarn utilities of forced outages; Cummins’ National Treasure Campaign which supported its entry into residential standby power generation; and the launch of Horton’s value fan clutch line, Klondike by Horton.
Making the complex simple, compelling and exciting in a soundbite and web-oriented culture are what you can look forward to by working with Content Squared. And content that doesn’t “square” with your brand’s promise and attributes is just clutter. We make sure our content reinforces and builds your brand’s reputation.
Why Work With Me
High-Quality Content • Project-Ready Speed
• Single-Source Simplicity
Content Squared creates the high-quality content that big agencies invariably fail to deliver, economically. Moreover, you will be working directly with the company principal, allowing you to leverage 25-years experience.
DESIGN
COPY WRITING
DESKTOP PUBLISHING
Selected Work
PRODUCT LAUNCH – CRM CAMPAIGN – INTERNAL COMMUNICATIONS – BRAND LAUNCH
“What Dan delivers is speed, quality and creativity on par with the big agencies. He’s one of my go-to guys.”
“Twenty-five years of marketing experience with hallmark brands and superior writing skills have led me to use Dan’s expertise in my last three corporate positions. ”
Expert Marketing and Communications Advice
What’s in it for me?
The quick takeaways and samples below can guide you toward more compelling copy for a brochure, catalog, blog, website, ad, etc. Read on for additional explanation. Key Takeaway 1
Key Elements of Effective Blog Headlines
When thinking about the key elements of effective blog headlines, craft them with the understanding that readers often scan/filter them with, “What’s in it for me?” It’s a good thing
Freelance Copywriting and Content Development Company Opens!
Freelance Copywriting and Content Development Company Open for Business! Thanks to the helpful insights and advice of friends, customers and colleagues, (Manish, Rebecca, Flavio, Kevin, Michelle, Dave
