Electrical Components and Infrastructure Marketing

Marketing for Electrical Products, Components and Systems

From generator docking stations and load banks to UPS systems, transformers, and prefabricated E-Houses, today’s electrical infrastructure is complex. At Content Squared, I translate that complexity into clear, compelling stories that position my clients’ products as the trusted solution. By making the complex simple — and compelling — I help brands connect with engineers, contractors, specifiers, and decision-makers across industrial and commercial markets.

Trystar and Eaton Electrical

Technical Marketing & Communications for Electrical, Industrial, and Commercial Markets

I bring deep experience writing, designing, and producing technical marketing communications for electrical, industrial, and commercial applications. My work has supported consulting-specifying engineers, electricians, contractors, operations managers, data center leaders, and other decision-makers across construction, healthcare, utilities, manufacturing, commercial buildings, hospitality, and education.

Deliverables have included specification sheets, press releases, product brochures, catalogs, installation and operating manuals, and microgrid overviews — each developed to simplify complex technologies, support brand positioning, and align with industry standards.

Translating Technical Value into Stronger Market Positioning

As Product and Marketing Manager at Eaton, I launched the company’s InsulGard predictive maintenance system, a technology designed to anticipate failures in switchgear, engines, and generators used in power generation and large-scale industrial facilities. I developed and executed the full campaign, including press releases, white papers, brochures, promotions, and sales training programs. This work is highlighted further in the Selected Work section.

Along with projects for other global electrical brands, that experience strengthens my ability to create brand-aligned, SEO-informed content around electrical products, power distribution, data center infrastructure, and industrial energy solutions — content that speaks directly to technical professionals and industry stakeholders.