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Electrical

From generator docking stations and load banks to UPS systems, transformers, and prefabricated E-Houses, today’s electrical infrastructure is complex. At Content Squared, I translate related challenges into clear, compelling stories that position my clients’ products as the trusted solution. By making the complex simple — and compelling — I help brands win with engineers, contractors, and decision-makers.

Trystar and Eaton Electrical

Technical Marketing & Communications for Electrical, Industrial, and Commercial Markets

I have deep experience writing, designing, and producing technical communications for the electrical, industrial, and commercial sectors. My work has supported consulting-specifying engineers, electricians, contractors, operations managers, data center leaders, and decision-makers across construction, healthcare, utilities, manufacturing, commercial buildings, hotels, and education. Deliverables include specification sheets, press releases, product brochures, catalogs, installation and operating manuals, and microgrid overviews —each crafted to simplify complex technologies and align with industry standards.

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As Product and Marketing Manager at Eaton, I launched the company’s InsulGard predictive maintenance system, a technology used to anticipate failures in switchgear, engines, and generators for power generation and large-scale industrial facilities. I developed and executed the full campaign — press releases, white papers, brochures, promotions, and sales training programs. This work is highlighted further in the “Selected Work” section. Together with projects for other global electrical brands, this experience strengthens my ability to create SEO-optimized content around electrical products, data center infrastructure, power distribution, and industrial energy solutions that speaks directly to technical professionals and industry stakeholders.

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