Content Squared
Content Squared is a strategic communications firm serving industrial and technical B2B companies in the United States and internationally.
What Content Squared Does
Content Squared develops case histories, technical content, and product and system messaging that explain complex industrial products with clarity, accuracy, and structure.
Services include industrial copywriting, technical writing, case history development, and messaging for product launches, technical literature, and sales support materials. See examples in our Case Histories.
Content Squared’s strategy and development work draws on years of experience with blue-chip brands, including Daikin Applied, Daikin Comfort, Gilbarco Veeder-Root, Eaton Hydraulics (Danfoss), Eaton Electrical Sector, Kohler Power (Rehlko), Marvin Windows, Kohler Plumbing Marketing, Hearth and Home Technologies, Merilatt, Thern, Trystar, Horton Worldwide, and Dover Fueling.
Who Content Squared Works With
Content Squared works with manufacturers, OEMs, component suppliers, and private equity-backed companies operating in industrial and technical B2B markets.
Clients typically require clear communication to support engineers, technical buyers, sales teams, and decision-makers evaluating complex equipment, systems, and applications.
Industrial Focus
Industry experience includes HVAC, power generation, commercial electrical products, winches and cranes, hydraulics, heavy equipment components, oil and gas equipment, retail fuel equipment and software, and data center infrastructure.
A Strategy-Led Approach
Each engagement begins with positioning and message clarity. Content is developed to reflect how products function, how they are differentiated, and how they are evaluated in real-world industrial applications.
This approach ensures that technical writing and communication support sales conversations, improve product understanding, and reinforce brand credibility.
Experience Behind the Work
Content Squared is led by Daniel C. Sholl, an industrial marketing and strategic communications professional with more than 30 years of experience in product launches, technical content development, and brand positioning.
Work includes programs for Kohler, Eaton, Marvin Windows, Cummins Power Generation, Daikin Applied, Horton, and Trystar.