HVAC
From modular central plants to precision cooling, I understand how critical HVAC is to efficiency and comfort. I distill highly technical performance data into clear, brand-aligned messaging that resonates with both engineers and decision-makers.
Daikin Applied
Long-time client Daikin Applied is the commercial arm of the world’s largest HVAC manufacturer ($29.8B). I work directly with Daikin's sales staff and their customers, producing case studies for the company's website and other platforms that increase visibility for Daikin’s solutions and services.
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Daikin Applied also targets industries such as data centers. As with case histories, Daikin relies on Content Squared to understand the segment and integrate it and relevant Daikin solutions into my work. The result was Daikin's Data Center Services playbook — a collaborative effort with segment management, engineering, and marketing communications —which has enhanced its approach to the data center segment.​
Given Daikin's broad business scope, it also has direct clients. Content Squared developed Daikin's National Accounts sales brochure which it uses to communicate its offerings to major accounts.
