Hyrdraulics
Complex fluid-power systems can be intimidating to communicate. I translate the mechanics into accessible, benefit-driven content that underscores strength, precision, and reliability.
Eaton Hydraulics - Danfoss
Publicity and Media Relations in the Hydraulics Industry
During my tenure with Eaton Hydraulics (now part of Danfoss), I led branding, advertising, and publicity initiatives that significantly elevated the division’s visibility in the global hydraulics marketplace. I managed media relations, press releases, feature stories, and event communications targeting both OEMs and end users in construction, agriculture, and industrial applications. Within one year, my orchestrated publicity program increased positive press exposure by 150%, underscoring the value of consistent, newsworthy communications in a highly technical segment.
Writing That Connects Technical Products to Market Needs
I authored and distributed product news releases, feature stories, and executive speeches that resonated with trade media in the U.S. and Europe. These materials were translated and delivered to editors in Germany, England, and Italy, ensuring global reach. Every communication balanced technical accuracy with a clear articulation of brand value. I often worked directly with editors to shape stories that highlighted Eaton’s hydraulics innovation while embedding consistent brand messages that carried through in published articles.
Events, Trade Shows, and Press Conferences
Beyond the printed word, I created and executed press events and trade show media conferences that generated significant coverage. These events not only showcased Eaton Hydraulics’ newest products but also positioned executives as thought leaders in the hydraulics industry. I provided media coaching for senior leaders, ensuring strong interviews and consistent messaging across markets. My approach integrated brand storytelling with event publicity, giving Eaton a stronger, more authoritative voice in the hydraulics sector.
Creative Direction with Measurable Results
In my role as Marketing Communications Manager and later Global Brand & Promotion Manager, I drove initiatives such as:
​
-
New brand campaigns that unified Eaton and Aeroquip-Vickers after the acquisition
-
Integrated advertising and publicity programs that boosted lead generation by 20%
-
OEMMIE Award-winning publicity campaigns recognized at the Henry Ford Museum
-
A web-based global display program that expanded brand presence by 25%
These efforts demonstrate not only strong writing and creative direction but also a proven ability to use publicity, media relations, and event marketing to grow awareness and generate tangible business results in the hydraulics space.