Oil & Gas
A highly technical and highly scrutinized industry demands precision in communication. I shape messages that simplify complex systems while respecting the rigor of safety, compliance, and reliability.
Trystar
Upstream, Midstream and Downstream Operations
Content Squared has supported Trystar’s significant organic growth, as well as six acquisitions completed over six years. Content Squared’s involvement has included developing website copy, crafting press releases, supporting special events, creating brochures, and writing detailed operating and installation manuals for various Trystar projects.
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Building on this foundation, Trystar, like many corporations, targets select industries such as the Oil & Gas business. Safety, mobility, and efficient operations are keystones for success in these sectors. Trystar can design, build, and deliver E-Houses on site, ensuring they are ready to go and offer both critical equipment and personnel significant safety — whether the client requests a conventional E-House or one meeting the highest industry standards for explosion resistance.
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To meet industry needs, Content Squared wrote, designed and produced the midstream operations brochure targeting market demands. By offering custom E-Houses and optimized build schedules and delivery, Trystar provides a turnkey solution that reduces risk and accelerates deployment.
Dover Fueling and
Gilbarco Veeder-Root
Retail Gasoline & Convenience Stores
With extensive experience in the fuel retail and convenience store sector, I’ve collaborated with industry leaders Dover Fueling Solutions and Gilbarco Veeder-Root to produce highly technical, results-driven materials.
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– At Dover Fueling Solutions, I drafted in-depth literature and client case histories that spotlight solutions in fuel dispensing, automatic tank gauging, and clean energy infrastructure across convenience store sites.
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– At Gilbarco Veeder-Root, I authored numerous press releases on new fuel dispensers, payment systems, and back-office technologies, as well as feature articles exploring innovations like touchless scanners, EMV compliance, digital forecourt signage, and remote diagnostics—all with a focus on operation security, efficiency, and consumer experience. I also wrote many, many blogs.​
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Through these collaborations, I’ve honed the ability to translate complex petroleum-handling technology into engaging, SEO-optimized content that resonates with fuel retail operators, technology buyers, and C-store stakeholders.