I’ve partnered with Thern Inc., a family-owned leader in industrial winches and cranes, to communicate the strength and versatility behind its brand. Serving industries as diverse as shipping, rail yards, wastewater, entertainment, and manufacturing, Thern’s products are engineered to lift, position, pull, and secure — descriptive terms I coined and often combined to describe Thern products across various content. My work has included writing and producing product spec sheets, theater and wastewater segment brochures, product copy for its primary customer catalog, and blog content that reinforces Thern’s reputation for reliability and innovation. Each piece is crafted to highlight the durability, engineering expertise, and customer focus that define Thern’s ISO-certified manufacturing. By combining technical clarity with brand-aligned storytelling, I’ve helped Thern strengthen its voice in a competitive industrial landscape, ensuring customers worldwide see them not just as a supplier, but as a trusted partner in moving the heaviest challenges with confidence.